Workflow / On-model photography
Direct the model.
Keep the product true.
Start with clean product imagery, choose the cast and shot plan, then review every on-model frame against the garment record before it is released.
PRODUCT SOURCE · HUMAN DIRECTION · FIDELITY REVIEW Shot brief Look 07 / California set
Source reviewed
Build the shot
Three decisions shape
the on-model image.
The output is not defined by a model alone. Product evidence, casting and shot coverage have to work together as one approved production brief.
Product coverage
Plan the shots
the product actually needs.
Build the required front, angle, back and detail coverage before generation. Campaign extensions stay optional instead of displacing the product proof.
Required view Front / full length
Required view Angle / silhouette
Required view Back / construction
Product fidelity
Judge the garment
beside the result.
A polished model image does not pass on appearance alone. The team compares silhouette, colour and construction with the product sources before approval.
